Muller Scion Blog

The Unlock the tC Grand Finale Event will include a special tC Classic Car Show!  Scion enthusiasts can enter their modded-out tC’s for a chance to win the $1,000 Best of Show prize, or a $250 first prize for all other categories.  If you are interested in entering, swing by http://scion.com/unlockcarshow.

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Scion’s Unlock the tC Road Trip Game, an interactive online competition designed to launch the next-generation 2011 tC, will culminate in a real-world grand finale on August 14th, 2010 at Barker Hangar in Santa Monica, CA. Be there as the top four finalists take the game offline and compete to win the all-new 2011 tC!

EVENT DETAILS
WHAT: Unlock the tC Grand Finale
WHEN: August 14th, 2010 | 3pm-7pm
WHERE: Barker Hangar in Santa Monica, CA

Save the date and RSVP today @ http://www.scion.com/unlockthetc.

Note: Entry is free with RSVP, though entry not guaranteed. Early arrival suggested as space is limited. Lineup and event activities subject to change.

COMPETITION
The eight-week online competition empowers players to create their own quest in the casual game as they traverse cross country from New York to Los Angeles. At the finale, Scion VP and general manager Jack Hollis will challenge the top four (4) contestants in a real-world competition where one winner will receive their very own 2011 tC. It’s not too late to join the adventure, visit www.UnlockthetC.com and play now.

tC CLASSIC CAR SHOW
Scope out some serious customized tC mods – from interior, to engine, to best of show – judged by the experts at Global Judging. If you’d like to enter your vehicle for consideration, please visit and register at www.Scion.com/UnlockCarShow.

SCION RACING WITH KEN GUSHI
Check out Scion Racing’s drift vehicles and chat with Ken Gushi of the Scion Drift Team at Scion Racing’s new urban utility vehicle. For all things racing go to www.ScionRacing.com.

LIVE ENTERTAINMENT & SCION AUDIO/VISUAL
Watch a thrilling live performance from garage punk veterans, The Spits, and explosive DJ sets from dubstep and electronic music kings 12th Planet and Rob Wonder. Then head over to the Scion A/V truck for free downloads and merchandise. For all things lifestyle, check out www.ScionAV.com.

INSTALLATION ART GALLERY
Experience video pieces from the Scion Installation Art Tour featuring Dust La Rock, Sage Vaughn and Mark Mothersbaugh. For all things art go to www.ScionAV.com/art.

GOOD EATS
Food will be supplied by some of LA’s most popular pop-up, mobile food trucks –

• Asiadog
• Get Shaved
• Grill ‘Em All
• The Grilled Cheese Truck

FEELING SHAGGY?
Get your haircut at the pop up hair studio by Barracuda Hair.

ABOUT ALL-NEW 2011 tC
The first re-design of Scion’s most-popular model since it hit the market in 2004, the next-generation 2011 tC builds on its strong history of personal expression and has everything it needs to take the leadership position in both performance and sophistication. It’s fearless and driven – by offering more horsepower, more torque and a quicker 0-to-60 over the current generation tC. It’s sexy and refined – by setting the standard for premium among the compact class with top-of-the-line features such as a panoramic moonroof, Pioneer audio system with premium 8-speaker configuration, and 18-inch alloy wheels. Its refined aggression is deliberate and demands a reaction. All press info and images of the new tC can be viewed at www.ScionDimension.com or downloaded directly by clicking here.

JOIN THE ADVENTURE ON FACEBOOK & TWITTER
Join us on Facebook and Twitter for all things Scion – including news, events, music, trivia and more!
- Click here for Facebook
- Click here for Twitter

HAVE QUESTIONS?
Contact gipson@americanpopdigital.com if you would like to be a VIP guest to the finale event, have any direct questions or would like to be a part of our online efforts.

UNLOCK THE tC ROAD TRIP GAME DISCLAIMER
NO PURCHASE NECESSARY TO ENTER, PLAY OR WIN the UNLOCK THE tC INSTANT WIN GAME OR THE UNLOCK THE tC ROAD TRIP GAME (EACH, A “PROMOTION” AND COLLECTIVELY, THE “PROMOTIONS”). Both Promotions are open to legal residents of the 48 contiguous US & DC, 18 or older and not a minor in their primary state of residence at the time of entry. Game Period for both Promotions begins 12:00 a.m. PT 6/1/10, ends 11:59 p.m. PT 7/26/10. Promotions are void in AK & HI & where prohibited by law. Subject to Official Rules, which are available separately for each Promotion at www.unlockthetc.com. Sponsor: Toyota Motor Sales, U.S.A., Inc.

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Toyota Motor Sales (TMS), U.S.A., Inc., today announced that its Toyota, Lexus and Scion brands received a combined six segment awards in the 2010 J.D. Power and Associates Initial Quality Study (IQS), more than any other manufacturer.

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Scion announced today that it has launched a unique car customization challenge strictly for active duty military personnel. The “Battle of the Builds” contest will tap into the creativity, teamwork and can do attitude of today’s U.S. Military and challenge them to design a customized Scion xB.

On May 3, teams of dedicated service members were offered the chance to describe their vision of how they would customize a Scion xB based on a $15,000 budget. A total of 25 semi-finalists were selected and their proposals can be viewed on www.BattleOfTheBuilds.com. Scion now needs your vote to select the finalists.

Now through June 30, military personnel as well as civilians will have the opportunity to vote for their favorite customized Scion xB by visiting www.BattleOfTheBuilds.com.

The three finalists will be announced on July 6 and will receive use of a Scion xB and $15,000 to make their vision a reality. Teams will have approximately 12 weeks to complete their build project.

One car will be selected as the Grand Prize winner, and the team will be invited to the 2010 Specialty Equipment Market Association (SEMA) Show in Las Vegas to showcase their modified xB in the Scion booth.

“Scion knows and appreciates the job our military does every day,” says Jack Hollis, vice president of Scion. “Members of our military work as a team and have unmatched technical and mechanical skills. This contest is designed to let our service members showcase these talents in a fun and exciting way. Creating a design competition especially for the military is one of the ways Scion thanks and salutes our country’s finest.”

To support U.S. troops, Scion is working closely with Morale, Welfare and Recreation (MWR) of the Army, Navy, Air Force, and Marine Corps commercial sponsorship units and base Auto Skills Centers. Full contest details can be found at www.BattleOfTheBuilds.com.

Car enthusiasts, team supporters, and other interested parties can register on the Battle of the Builds website (www.BattleOfTheBuilds.com) to cast a vote for their three favorite designs between June 16 and June 30. During the voting and build phases, the program can be followed on Scion’s Facebook page (www.facebook.com/scion) and at www.BattleOfTheBuilds.com.

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle and the tC sports coupe. Scion launches the all-new, premium micro-subcompact iQ in early 2011. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

About MWR. Morale, Welfare, and Recreation (MWR) is a Services-wide, comprehensive network of support and leisure programs and services primarily designed to enhance the experience and improve the quality of life of our uniformed service members, their families and military retirees. MWR professionals worldwide strive to deliver a wide range of quality programs, services and events ranging from family, child and youth programs to athletics, recreation, entertainment, and auto skills activities. Whether it be at a stateside or overseas base, on board a ship deployed to the Arabian Gulf, or on the battlefield half a world away, MWR is proud to serve the needs, interests and responsibilities of the entire military community for as long as they are an part of the military.

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1. Scion Launches Online Competition Where Players Could Win a Real 2011 tC Scion’s Unlock the tC Road Trip Game is an eight-week…

Scion’s Unlock the tC Road Trip Game is an eight-week interactive online and real-world competition designed to launch the next-generation 2011 tC and give consumers a fun and easy way to get to know the new sports coupe and Scion culture. The online adventure begins June 1st at www.UnlockthetC.com with daily instant-win prizes and action all the way to the real-world event where 4 finalists will be flown out to Los Angeles and compete against one another for the chance to win a next-generation tC.

There are 140 daily instant-win prizes including Scion limited edition FLip MinoHD camcorders (60 min.), Slingbox SOLOs, X-mini Capsule Speakers (2), Numark TTUSB Turntables with USB, Nintendo DSi with Korg DS-10+ sets and Scion tC Prize Packs.

The first re-design of Scion’s most-popular model since it hit the market in 2004, the next-generation 2011 tC builds on its strong history of personal expression and has everything it needs to take the leadership position in both performance and sophistication. It’s fearless and driven – by offering more horsepower, more torque and a quicker 0-to-60 over the current generation tC. It’s sexy and refined – by setting the standard for premium among the compact class with top-of-the-line features such as a panoramic moonroof, Pioneer audio system with premium 8-speaker configuration, and 18-inch alloy wheels. Its refined aggression is deliberate and demands a reaction.

The Unlock the tC Road Trip Game highlights the core DNA behind the new tC – customization and community. In the game each player is empowered to create their own quest with fun ‘side-trips’ as they traverse cross country from New York, to Miami and ultimately Los Angeles (9 cities total). Encouraging personal expression, players can purchase vehicle upgrades to boost cred and customize their experience just like one would do in real life. The virtual economy is driven by community; tCoins are earned by inviting friends to join the adventure. With the game’s seamless Facebook integration, building a large crew couldn’t be easier.

Each week unlocks a new road trip (8 total) and daily instant-win prizes (140 total) will be awarded throughout the game’s duration (see prizes listed above). Leader boards will track player standings. At the end of the online competition, four (4) finalists will be flown out to Los Angeles for a VIP event on August 14th to compete in a real-world competition where one (1) winner will receive their very own 2011 tC!

Join the adventure June 1st at www.UnlockthetC.com.

6/16/2010 UPDATE:

Road 3 is now unlocked at www.unlockthetc.com! Get ready to test your gaming skills as the Unlock the tC Road Trip Game leaves Atlanta and heads for Miami.

6/23/2010 UPDATE:

Road 4 is now unlocked for this week

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